Building the Future of Real Estate
Spin Up Capital is a private equity firm investing in real estate technology and incubating real estate entities across the United States.
Our Portfolio
Spin Up Capital is a private equity firm investing in real estate technology and incubating real estate entities across the United States.
Our PortfolioSpin Up Capital is a multinational private equity firm focused on the intersection of technology and real estate. We invest in software platforms that bring data-driven intelligence to the single-family real estate market and incubate entities that operate across the United States.
The firm is jointly held by Blue Brick Partners, a private equity and holding company, and Ryan Armstrong. Together, we bring deep operating experience in real estate, technology, and company building to every investment we make.
Our portfolio includes operating software platforms and incubation efforts designed to reduce friction in their markets.
RedTools is a real estate technology platform with two core products. RedTools Pro gives investors, agents, and analysts single-family property intelligence for faster decisions, while FairValue streamlines property tax protest workflows to reduce effort and improve outcomes.
SlashCamp is a TTRPG creation and campaign management platform with a creator marketplace to help players discover and hire great GMs/DMs. It lowers adoption friction for new players and gives existing groups a one-stop system for setup, coordination, and play continuity.
James Williamson is a real estate executive and technology entrepreneur with deep experience across multi-family operations, development, and proptech. He has managed over $7 billion in multi-family assets as part of Starwood's Highmark Residential and worked on the development of hundreds of millions of dollars of multi-family, mixed-use, and hospitality projects.
A builder at heart, James helped create software platforms that support millions of apartment units nationwide, bridging the gap between property operations and data-driven decision-making. He founded Blue Brick Partners as a staffing company for the apartment industry, growing it into a private equity and holding company that invests across diverse industries and asset classes.
At Spin Up Capital, James drives financial modeling, business viability, go-to-market strategy, and product design, applying the same operational rigor and technology-first mindset that has defined his career.
Ryan Armstrong is a real estate entrepreneur and technologist who blends operational experience with data-driven strategy. With more than 15 years in property management, construction, and systems development, he approaches investments as scalable businesses rather than static assets.
After serving as a U.S. Army Intelligence Analyst, Ryan built a career modernizing real estate operations, rising to Senior Regional leadership roles while developing proprietary analytics and workflow tools to improve performance and profitability. His background in full-stack engineering and product management enables Spin Up Capital to leverage technology at every stage of the investment lifecycle.
At Spin Up, Ryan drives deal analysis, operational infrastructure, and technology integration, creating repeatable systems that turn complex opportunities into measurable returns.